RFP - Company Branding on Team Canada Uniforms

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Request for Proposals (RFP)
Company Branding on Team Canada Uniforms
2026 Commonwealth Games 

(non-commercial companies)

RFP Closing Date: 5PM (EDT), August 15, 2025 
*Late submissions are not accepted.

Scope of Company Branding Placement
Placement: One (1) placement only of a small logo (maximum dimensions 30cm2) on the back of the neck or in another location on the back, or on the sleeve of the following Team Canada Ceremonial and casual apparel items:

  • Shirts (4)
  • Hoodie (1)
  • Rain Jacket (1)
  • Ceremonies Jacket (1)
  • Podium Jacket (1)

Integration of the company brand is subject to CSC uniform guidelines and Games regulations.

The apparel items are worn by approximately 160 Team Canada athletes and 90 Team Officials.

Duration: Official lead-up events (i.e. Team Uniform unveiling), the duration the 2026 Commonwealth Games (July 23 – August 2), as well as after the Games.

Exposure: The Canadian broadcast (linear and streaming) of the Commonwealth Games reaches over 7 million unique viewers. During the Games, approximately 7,000 Canadian media mentions — primarily photos — generate a large volume of impressions across print and digital channels. CSC’s website and social platforms add another 550K impressions during the Games period. Internationally, the Commonwealth Games are viewed by about 1.5 billion people.

While unable to quantify post-Games legacy viewership, content does continue to generate engagement and impressions well beyond the event period — particularly through on-demand streaming, social sharing and archived media coverage.

Background
The Commonwealth Games: The Commonwealth Games has grown significantly since the first Commonwealth Games were held in Hamilton, Canada in 1930. Today, 3,000 athletes representing 74 nations & territories participate in the Commonwealth Games. While this quadrennial event features many athletes who compete at the Olympic level, it’s also the top stage for several Para and non-Olympic sports.

Team Canada 2026: Every four years Canada sends a team of its best summer sport athletes to compete and bring home medals. For some athletes, the Commonwealth Games are the pinnacle of their athletic careers. For others, the Commonwealth Games is a steppingstone to future athletic endeavors. For all athletes, the Commonwealth Games is the experience of a lifetime few Canadians are privileged to share.

Commonwealth Sport Canada (CSC): CSC was incorporated in 1979 and is the exclusive franchise holder for the Commonwealth sport movement in Canada, as recognized by the Commonwealth Games Federation (CGF). CSC is a private, non-profit charity governed by an elected Board of Directors. CSC leverages the transformative powers of sport to build communities in Canada and throughout the Commonwealth by sending Canada’s team to Commonwealth Games, hosting Commonwealth Games and using sport as a social development tool.

More information can be found at: www.commonwealthsport.ca.

Purpose of the RFP
CSC is soliciting sealed bids from eligible Canadian non-commercial organizations for the opportunity to place their company branding on the official Team Canada uniform for the 2026 Commonwealth Games (July 23 to August 2, 2026, in Glasgow, Scotland.)

Eligibility Criteria
To qualify, applicants must be legally registered as a non-commercial organization in Canada, such as:

  • Non-profit organizations,
  • Governments and Government Crown Agencies,
  • Charities, Foundations and Trusts,
  • Academic institutions, and
  • Indigenous organizations.

Applicants must also demonstrate alignment with Team Canada’s values, including equity, excellence, inclusion, integrity, and inspiration.

Bid Submission Requirements
All proposals must include:

  • Cover Letter with contact details and confirmation of eligibility,
  • Organizational Profile (maximum 2 pages), including mission, mandate, and national impact,
  • Statement of Intent explaining why the organization wishes to appear on Team Canada's uniform, how it aligns with Team Canada’s values, and what the partnership would represent,
  • Visual Sample of the proposed logo in jpeg and vector format (.AI or .EPS),
  • Bid Amount (financial offer or contribution proposal), and
  • Certifications attesting to the non-commercial status and compliance with Canadian laws and charitable regulations.

*Note: CSC reserves the right to accept a bid based on symbolic or social value, not solely on financial terms.

Evaluation Criteria
Proposals are evaluated based on the following:

Criteria

Weight

Alignment with Team Canada values

30%

National significance and reach

20%

Creativity and messaging

20%

Visual compatibility of logo

15%

Contribution or bid value offered

15%

Shortlisted applicants may be invited for a virtual presentation.

Proposals are reviewed by the CSC CEO, CSC President and CSC Marketing Director.

Bid Submission Instructions
Bids submissions must be delivered electronically by the deadline to [email protected].

Additional Notes:

  • CSC reserves the right to reject any or all bids or cancel the RFP process at any time,
  • All bids and materials submitted become property of CSC and are not to be returned, and
  • The winning applicant enters into a non-commercial branding agreement with CSC.

 

General Rules
Confidentiality
All information in this RFP and Proposals is strictly confidential and must not be disclosed to a third party. CSC and the applicant agree that all details of the proposal, including both financial information and proposal concepts, are confidential during this process. CSC and the applicant do whatever is reasonably necessary to preserve such confidentiality.

Proposal Costs
Any costs associated with preparing and presenting proposals in response to this RFP and for providing any additional information required by CSC to facilitate the evaluation process are the sole responsibility of the applicant and are not reimbursed by CSC.

Gifts
No gifts, gratuities or tokens of appreciation of any kind are offered to CSC or any of its representatives.

Indemnification / Liability
The selected applicant undertakes to indemnify CSC against claims and litigation (including legal fees) related to/arising from the activities of the applicant. CSC is not liable for any costs or expenses incurred by the applicant, or their partners, in the preparation of a proposal.

Notices
CSC may cancel or withdraw this RFP at their sole discretion at any time. The applicant may revoke its proposal at any time by delivering written notice of revocation to [email protected]. CSC confirms receipt of the revocation notice to the applicant.

Dispute Resolution
All terms and conditions of this RFP are governed by Ontario law. Any disputes arising from or related to this RFP are submitted for resolution exclusively to the ADR – SPORT – RED Program (the Alternative Dispute Resolution Program for amateur sport) or its successor. By submitting an proposal, the applicant accepts the ADR-SPORT-RED’s jurisdiction over disputes arising from this RFP process.

Questions?
Clarification questions may be submitted to: [email protected]. Responses are posted publicly on the CSC website.

We thank all applicants for their interest in supporting Team Canada at the 2026 Commonwealth Games.

 


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