Commonwealth Games Canada to Take Partnership Management to the Cloud via Activator
The group will use the platform to provide top-flight service to its Premiere and Program Partners online, in real time.
Ottawa, ON, February 6, 2012 – As part of a concentrated effort to enhance engagement and deliver value to its sponsors, Commonwealth Games Canada (CGC) has adopted Activator, a cloud-based partnership management platform designed by Turnkey Sports & Entertainment.
“Our partners make it possible for CGC to accomplish our mission of promoting excellence on the field and fostering the growth of Commonwealth Sport,” said Brian MacPherson, Chief Executive Officer of CGC. “In turn, we strive to provide them the best possible service. Activator’s tools and functionality will help us do that by connecting us with our partners in an environment geared specifically towards facilitating communication and tracking performance.”
Through Activator, CGC will work hand in hand with partners HBC, PCL, Mizuno, and Running Room to collaborate on programs and share proof of delivery. In turn, those companies will have access to real-times updates on contract elements within Activator, and be able to communicate internally or with the CGC team at any time using any device with an internet connection.
“Activator is a perfect fit with CGC because they take service very seriously,” said Emily Huddell, SVP of Sales & Service at Turnkey. “They believe it’s important to truly engage their partners and build meaningful relationships over time, and that’s exactly what Activator was designed to help facilitate.”
Commonwealth Games Canada joins other top sports and entertainment brands including AEG, the Chicago Bears, Comcast-Spectacor/XFINITY Live!, Earnhardt Ganassi Racing, International Speedway Corporation (ISC), Major League Soccer (MLS), MetLife Stadium, Minor League Baseball (MiLB), NASCAR, the Phoenix Suns, the San Francisco 49ers, the Seattle Seahawks, Speedway Motorsports Inc. (SMI), and the United States Tennis Association (USTA) on the Activator platform.
About Commonwealth Games Canada
Commonwealth Games Canada (CGC) is the international franchise holder for the Commonwealth Games and Commonwealth movement in Canada, and an active, contributing member of the Canadian sport community. Led by a volunteer Board of Directors and supported by professional staff, CGC is committed to strengthening sport in Canada and throughout the Commonwealth. For more information, visit www.commonwealthgames.ca.
About Turnkey Intelligence
Turnkey Intelligence is a wholly owned subsidiary of Turnkey Sports & Entertainment, the holding company that also owns and operates Turnkey Search, the industry's leading executive search firm. Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research (SURVEYOR), sales automation (PROSPECTOR), and partnership activation (ACTIVATOR). Clients utilize Turnkey’s software and services to make better-informed business moves involving sponsorship, marketing and sales. For more information, visit http://www.turnkeyse.com.
Commonwealth Games Canada Contact:
Brian MacPherson, CEO
Commonwealth Games Canada
(613) 244-6868
Turnkey Contact:
Patrick Kuhlen, VP of Product Design & Marketing
Turnkey Sports & Entertainment
856-685-1450
